Duration of the course is for 03 years (Full – time)
Eligibility: 10+2 or graduate
FIRST YEAR
SEMESTER-I
- Effective Communication and Translation Skills – I
- Fundamentals of Mass Communication-I
- Introduction to Sociology
- Introduction to Computer Basics
- Financial System-I
SEMESTER -2
- Effective Communication and Translation Skills – II
- Introduction to Psychology
- National and International Politics
- Financial System-II
- Media Ethics
SECOND YEAR
SEMESTER-3
- Introduction to Creative Writing
- Cultural and Social Studies
- Introduction to Advertising
- Introduction to Principle of Management
- Introduction to Journalism
SEMESTER -4
- History of Radio & Television
- Introduction to Photography
- Social Media
- Introduction to Marketing
- Introduction to Media Communication
THIRD YEAR
ADVERTISING
SEMESTER -5
- Advertising for International Markets & Contemporary Society
- Copywriting
- Consumer Behavior
- Media Planning and Buying
- Brand Building
- Advertising Design
SEMESTER -6
- Advertising & Market Research
- Legal Environment & Advertising Ethics
- Financial Management
- Public Relations
- Integrated Marketing Communications
- Contemporary Issues.
JOURNALISM
SEMESTER –5
- Reporting & Editorial.
- Feature & Opinion
- Journalism & Public Opinion
- Indian Regional Journalism
- Newspaper-Magazine Publishing
SEMESTER – 6
- Press Laws and Ethics
- Broadcast Journalism
- Print Journalism
- Digital Media
- Contemporary Issues